About the Programme

Sub-Saharan Africa alone has 44 million MSMEs, with 3 million located in South Africa. The AfCFTA presents vast opportunities for Micro, Small and Medium Enterprises (MSMEs), consisting of 55 countries, 1.3 billion people and an export potential of $22 billion. MSMEs play a vital role in driving the AFCFTA and boosting Africa’s industrial capacity. The AfCFTA Secretariat also recognises the role of MSMEs in driving intra-Africa trade and has created the AfCFTA Private Sector Strategy, focusing on four priority sectors: pharmaceuticals, automotive, agro-processing, and transport and logistics.

To support the operationalisation of the AfCFTA and ensure MSMEs take advantage of the new market opportunities, it is important that MSMEs are capacitated with the necessary skills, resources, and support. The AfCFTA Private Sector Strategy highlights that MSMEs need to be supported to improve their competitiveness through practical assistance in developing business plans, creating efficient recruitment processes, and leveraging innovation support.

The 2024 AfCFTA Conference convened stakeholders, including government officials, industry leaders, entrepreneurs, and financial institutions, to explore effective strategies for empowering MSMEs to maximise the benefits of the AfCFTA. This conference will discuss support mechanisms for MSMEs, including government policies that promote a conducive business environment and initiatives aimed at reducing trade barriers.

Benefits of Attending​

  • Connect with a diverse range of stakeholders, including entrepreneurs, policymakers and industry
    leaders to build valuable partnerships and collaborations.

  • Gain insights from expert speakers and panel discussions on best practices and innovative approaches
    to empowering MSMEs.

  • Discover funding opportunities, mentorship programs, and support services tailored to the needs of
    MSMEs.

  • Engage with policymakers and contribute your perspectives on the challenges and opportunities faced
    by MSMEs.

  • Learn practical strategies for leveraging the AfCFTA framework to access the One Africa market. Gain
    insights into cross-border trade opportunities, compliance requirements, and market entry strategies
    that can help MSMEs effectively navigate and compete in the broader African market.

Sponsorship Opportunities

Strengthen relationships

Build your brand and expand your leads for potential business

Keep abreast of latest technology in the market

Enhance your company profile by networking with the correct target audience

Showcase and educate potential and existing clients about your products and services

Attendees

  • Government Officials: Representatives from local, regional, and national governments
  • MSME owners and entrepreneurs
  • Investors and financial institutions
  • Business development organisations
  • Trade associations and chambers of commerce
  • Academic institutions and researchers
  • International development agencies
  • NGOs
  • Consultants and industry experts

Brought To You By

We promote and create opportunities for professionalism in the
development and management of sustainable energy. We create a total
continuous learning experience for delegates. We serve!

Conference Chairperson

Prof. Rajen Pillay
Ceo | Garuda Capital (PTY) LTD

Speakers

Dr Mbulelo Nokwequ

Head of Department | Department for Economic and Small Business development, and Tourism and Environmental Affairs Free State

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Anathi Mlungwana

Unit Head | Trade Facilitation Coega Development Corporation

Lwazi Mboyi

CEO | Cross-Border Road Transport Agency (C-BRTA)

George Sebulela

President | African United Business Confederation

Mark Brits

Executive director | Centre of Excellence in Financial Services

Dr Mthandazo Ngwenya

Managing Director Development Advisory & Impact (DAI) | Bigen

Lehlogonolo Masoga

Interim Group Executive: Trade, Investment & Industrialization | LEDA

Nico Jobe Mabaso

Registered Business Rescue Partitioner | IMCSA: Founder & Managing Partner at Veltistos Solutions Pty Ltd

Joseph Upile Matola

Acting Head of the Economic Resilience and Inclusiveness Programme | South African Institute of International Affairs (SAIIA)


Dr Lardo Stander

CEO | Tshwane Economic Development Agency

Jabu Mabobo

Executive Director | Southern African Business Development Forum (SABDF)

24 -25 JULY 2025,

JOHANNESBURG, SOUTH AFRICA

THEME: EMPOWERING MSMES: CATALYSTS FOR REGIONAL
TRADE AND GROWTH

 

Our Event Schedule

Contact us for registration, speaking & sponsorship opportunities.

Email info@millasa.co.za or call 021 556 9253.

 

2-Day Pass • Ex VAT

Cost per person

R 13,990  

NB: Price is in South African Rand. Price displayed excludes VAT.

Brochure